Digital Marketing

YouTube has officially announced a series of exciting updates aimed at enhancing user experience on its Android and iOS apps, many of which have been in testing for the past few months. Key features...

When YouTube first started, it was just a platform where people could upload videos for free. Now, with more than 500 hours worth of content being uploaded on a daily basis, the platform has...

The advent of the internet and the consequent technology which sprang from it has permanently changed the way information and content is distributed.  One of the major and most influential tools to have come...

LinkedIn has released a comprehensive new guide aimed at helping B2B brands harness the power of influencer marketing, reflecting the platform’s growing role as a hub for professional thought leadership and authentic brand partnerships....

The digital marketing landscape is undergoing a significant transformation as we approach 2024, with micro-influencers emerging as pivotal players in shaping brand strategies. These individuals, characterized by their modest follower counts—typically ranging from 1,000 to 100,000—are redefining...

YouTube is currently testing a new Community Leaderboard feature aimed at boosting engagement during livestreams. This experimental tool, now available to select creators in regions including India, introduces a live ranking system that highlights...

We have all heard the term Search Engine Optimisation (SEO) at one point or the other in our lives.  In recent times, when digital marketing is taking over traditional marketing, the importance and popularity...

Social media advertising continues to evolve rapidly, and 2024 is set to bring several innovative strategies and trends that businesses can leverage to enhance their marketing efforts. Here are the key tactics to consider...

The rise of popularity of social media has resulted in platforms like Facebook, Instagram and Twitter becoming more than just a means to keep in contact with family and friends. Social media is also...

Video marketing has emerged as a crucial component of modern digital marketing strategies. Its effectiveness in engaging audiences, enhancing brand visibility, and driving conversions cannot be overstated. This article explores the power of video...